Minimalist Collection
The Message behind
The Minimalist Collection, the brand's second major release, launching in January 2024, highlights various elements of stylistic aesthetics along with lifestyle and behavioral choices. The pieces within this collection embrace minimal design elements, where graphics convey a simplistic yet aesthetic aura. In connection with mindset, adopting a minimalist perspective involves prioritizing essential aspects, simplifying one's surroundings, and finding value in the simplicity of life.
With both Jazz and Tyler being NCAA hockey athletes, maintaining a mindset of clarity, organization, and prioritizing critical focus was the main inspiration behind the collection. The brothers wanted to create a collection similar to the Time Doesn't Wait collection, where the message and resonance are not only conveyed but consistently lived.
This collection provides inspiration for those looking to build a wardrobe with high-quality essential pieces that are both stylish and carry a powerful message.
One Vision
Casey, Eric, and Lia wearing the Lapis hoodie in a photoshoot in the mountains in New Hampshire. All 3 are ambitious, driven, successful individuals in their fields doing great things.
Stylish Approach
Model Polina featuring our KI tee in a photoshoot in LA. Naname is an up-and-coming model and artist pursuing a career in the entertainment industry.
Simplicity
Founder Tyler, in a photoshoot, showcasing the Lapis hoodie displaying its simplistic and aesthetic design elements.